Experience

AWeber - Email Marketing

Product Marketing Manager • December, 2013 — Present*

Responsible for researching, managing, executing and analyzing programs that drive measurable impact in customer acquisition, awareness, and brand positioning. Functions of this role include:

  • Establishing strategies, executing specific tactics and reporting on AWeber's existing acquisition channels, with a focus on lead generation; webinars, podcasts, sponsorships, co-marketing partnerships.
  • Shaping full-scale product marketing campaigns and creating promotional and educational content to support product launches and sustained promotion of AWeber's suite of email marketing tools.
  • Serving as the marketing liason between cross-functional teams, such Customer Solutions, Product, and Engineering.
  • Owning the conversion performance of AWeber.com; including management and execution of our A/B and conversion rate optimization campaigns for specific landing pages.
  • Representing AWeber as an evangelist across targeted communities and platforms with measurable impact.

I'm proud of many efforts to date at AWeber, but here are a few that stand out:

  • Leading the effort to execute two major product launches: Campaigns, an email automation platform, and Curate, a mobile application.
  • Regularly writing HTML and CSS, and contributing to our site's codebase via Git.
  • Development of a lead generation course that resulted in over 1600 leads.
  • Starting, hosting, and managing AWeber's first podcast, Ask Me About Email Marketing, amassing over 18,000 unique downloads over 34 episodes (as of 8/8/2016.)
  • Crafting the strategy, process, and cadence to direct AWeber's conversion rate optimization program through split testing and analysis.

*Prior to being Product Marketing Manager at AWeber, I served as Marketing Project Manager from December 2013 to January 2016.

Context - Web Development

Lead Project Manager • April, 2011 — December, 2013

As the Lead Project Manager at Context (now Eastern Standard), a premiere web development firm in Philadelphia, I effectively managed a team of 4 web developers. During my tenure, we collectively launched over 45 successful Drupal CMS web projects in just 2 1/2 years.

In addition to meeting budget and timeframe requirements, and providing detailed updates to clients, I also define and nurture the small business’ internal policies and culture to stimulate consistent growth.

Pennrose Management Company

Special Projects Coordinator • August, 2008 — April, 2011

I served as Special Projects Coordinator at Pennrose Management Company in Philadelphia, where I worked on revamping the Pennrose's corporate policies and procedures, and the development of the company's internal document management system and intranet (built on Microsoft Sharepoint.)

Education

University of Delaware

Bachelor's Degree, English & History • 2004 — 2007

Here's where I might include a fun fact about my stint at Delaware.

Rosemont College

Master's Degree, English & Publishing • 2009 — 2012

While earning my degree at Rosemont College, I also served as a graduate assistant in the Academic Advising department.

Skills

Web Development, Design, and Content Management

In an effort to be a full-stack marketer, pursued an education in web development, design, and content management. Designed and published physical content across various mediums, such as invitations, posters, and a hardcover book. Well-versed in HTML, CSS, and Javascript. Developed static and custom-themed Wordpress sites for myself and clients. Proficient with Adobe Creative Suite (Photoshop, InDesign, Illustrator, and Audition.)

Marketing Tech and Analytics

Well-versed in Google Analytics, Kissmetrics, and tag management software. Experienced in SEO and Facebook advertising, particularly developing retargeting acquisition funnels.

Copywriting, podcasting, and content creation

Active contributer on various web publications and blogs. Developed conversion-centric copy for AWeber's public site and various campaigns. Experience developing podcasts (recording, editing, and publishing.)

Leadership

Exceptionally high interest in organizational leadership, time management, and productivity. Read countless books, attended seminars and workshops. I explore my own personal experiences in a weekly email newsletter series, Weekly Coffee.

Certifications

Scrum Alliance

Certified ScrumMaster • October 2014 — Present

As a certified ScrumMaster, I'm equipped to help teams succeed using Scrum, a popular framework within the Agile project management methodology.

Digital Marketer

Certified Customer Acquisition Specialist • March 2016 — Present

Certification description: Certified Customer Acquisition Specialists are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand-gen platforms to grow their customer base without breaking the bank.

Digital Marketer

Certified Customer Value Optimization Specialist • April 2016 — Present

Certification description: Certified Customer Value Optimization Specialists are uniquely qualified to help businesses architect a “conversion funnel” that reduces initial customer acquisition costs, while simultaneously increasing both immediate and lifetime customer values.

Digital Marketer

Certified Content Marketing Specialist • April 2016 — Present

Certification description: Certified Content Marketing Specialists are uniquely qualified to help brands convert content at each level of the funnel into organic traffic and sales.